While slow to transition into the convergent world of digital and mobile, out-of-home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high.
By the Numbers
Why Programmatic is Making the Global Media Agency Redundant
I hate to be the one to spoil the party – we all love a bit of jet-setting glamour – but times are changing and the truth is, the days of the global media agency are probably numbered.
Who Owns the Night?
Jack-In-The-Box may have the best late night ads, but where are Wazers actually going to beat hunger? The answer? It depends. Read on to learn who owns the night across the country.
Timely, Targeted OOH Cuts Through the Clutter
When Procter & Gamble Chief Brand Officer Marc Prichard spoke at the IAB Annual Leadership Meeting last month, his comments on digital ad viewability and fraud issues caused quite the stir in the ad community.
A Yankee Millennial with a Marketing Degree…What Caught My Attention in Scotland?
Due to my education in marketing, I became curious about Scotland’s style of promotion. I’ll share what caught my attention . . . the idiosyncratic contrasts to America.
3 Keys to Improving the Customer Experience Through Data Intelligence
In today’s experience economy, the reality is your customer experience defines your brand more than anything else you do.
How Lego Built Brand Trust, Brick By Brick
It takes guts for an iconic brand to join forces with another, particularly one with a more chequered hero status. But there was little doubt The Lego Batman Movie was bound for success.
Tech, Trump and the New CSR Movement
It’s becoming very clear that President Trump has a problem with tech. In the past few weeks, many of the world’s biggest tech companies have joined forces to protest his temporary immigration ban on seven, mostly-Muslim, countries.
The 59th Annual Grammy Awards: Brand Collaboration Playbook
As the poet William Plomer once said, “Creativity is the ability to connect the seemingly unconnected.”
How Can Marketers Navigate the Political Sphere in 2017?
It’s likely that 2016 will go down in history as one of the most turbulent years in politics for decades. As Britain’s decision to leave the EU sent shockwaves around the globe, Donald Trump’s unlikely rise to presidency left the world equally as stunned.