“Organizing isn’t just for politics or social issues, it can, and should, be done within the corporate structure as well,” says Alex Kennedy, Global Head of Partnership Strategy and Operations at Twitter.
Culture Crafters
Quit Defunding Your Hispanic Marketing
At a moment when brands are reflecting on their relationships with multicultural consumers, it’s a great time to talk about something that’s been happening in multicultural marketing for the last decade or so: it’s time to quit defunding your multicultural marketing.
Culture Next 2020: Spotify’s Annual Trend Report on Gen Zs and Millennials
As we put together our second annual Culture Next here at Spotify, one thing became clear: This year’s events have clarified — and in many ways, accelerated — trends that Gen Zs and millennials have been shaping for quite some time.
Advertising’s Personalization Paradox is Missing the Point
Advertising’s personalization paradox is missing the point. Why? Because addressability works for all three sides of the triangle: the advertiser, the publisher, and the consumer. It allows the former to reach the right people and engage them more effectively.
Maria Bartiromo: In a Sea of Suits at the Nucleus of Male-Dominated Wall Street
25 years ago this year, Maria was the first woman to report live from the floor of the New York Stock Exchange. We caught up with her ahead of Advertising Week’s Virtual Event AW2020 to learn about the barriers she shattered and asked for a few pieces of advice we think you’ll find useful.
Sustainability Will Take on a New Meaning for Brands and Retailers Post COVID-19
Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
Consumers Can See Through Surface-Level Commitments to Diversity—and They Expect More
AW360 sat down with Dr. Rebecca Swift, Global Head Of Creative Insights at Getty Images, to talk through their latest data detailing why visual authenticity is something consumers can sense, and will be key as we head into 2021 and beyond.
How Marketers Can Adapt to the Post-Pandemic Era
Businesses are looking ahead, adapting to the changes in economic and customer behavior, and innovating their marketing strategies in the face of current challenges.
Season Without Swag: A Chat with Givsly’s Chad Hickey
We’ve partnered with Givsly to promote their Season Without Swag program and had the opportunity to speak with Givsly CEO Chad Hickey about Season Without Swag’s origins and purpose.
Diversity: The KPI That Ad Tech Forgot to Measure
The ad tech world is committed to diving deep on topics related to the industry. But the swell of conversation has often stalled when shifting the conversation to diversity and acknowledging the industry’s lack thereof.