Ahead of Advertising Week New York next week, the AW360 team had a chance to sit down and chat with Amy Brooks, Director, Partner Training & Certification at Facebook.
Culture Crafters
Beautiful Inside And Out: Brands Getting It Right
Marketers and brands are embracing diverse communities in their campaigns. However, if we’re really going to turn the tide then change has to start on the inside.
Trusted News Content Drives Higher Consumer Engagement
With an upcoming Presidential election people are leaning in more than ever in news content. Yet some advertisers pause before leveraging the news space for their marketing campaigns. We decided to uncover what consumers really think, and what this means for advertisers in today’s digital age.
Hulu: A Better Experience for Viewers, a Better Home for Advertisers
Hulu’s head of advertising sales reveals why the streaming platform will continue to offer ad-supported as well as commercial-free choices to its viewers.
A Clear Difference: AdTech Solutions Built on Trust
Fueled by ongoing news reports and regulation changes, conversations about transparency and data privacy have escalated from a whisper to a roar.
Celebrating Difference: What Does It Mean To Be Truly Inclusive?
In recent years the advertising industry has experienced huge upheaval when it comes to representation. That isn’t just in the commercials and billboards we see but in the people behind the scenes creating them.
The Guide to Real Time Creativity
We joined the winning team of the Real Time Engagement category of the recent edition of IAB Mixx 2019 with the case “La Suerte Está Con México”. We spoke with Ignacio Márquez, Omar Martínez (Strategic Intelligence Manager) and José Carlos Hernandez (Digital Intelligence Coordinator) from the agency Beker/Socialand.
Women Shaping Advertising: Katie Patterson, CEO, Happy Medium
Katie Patterson founded Happy Medium with two guiding principles: honesty and transparency.
Generation Z: A Generation Of Distrust And Disruption
Generation Z stands to disrupt the status quo, question decades-old societal constructs, and take matters into their own hands; because we feel every conversation should always centre the voices of those closest to the issue being discussed.
4 Reasons to Measure Visitor Behaviour at Live Experiences
There’s no denying the popularity of experiential marketing, with brands increasingly allocating budget to activating at live sports events, festivals, shopping malls and various other public spaces.