VC investment in companies with at least one female founder hit $3.6 billion in Q1 2018, up 60% from Q1 2017.
Culture Crafters
How to Survive an Internet Economy Existential Crisis
A leader can’t predict when a crisis will strike or from what direction the blow will come, but in a hyper-connected digital world, you can count on it coming.
Putting an End to Outdated Stereotypes of Masculinity
Masculinity, hey? What’s that all about? Friend, I will tell you what it’s all about.
15 Times The Industry Came Together: Love Has No Labels (2015)
This is the first in a 15-part series showcasing the great campaigns that have looked…
Why We Need An Updated Definition of Diversity
Your company’s most senior leaders have stated their commitment to inclusion and diversity. But something’s missing.
Discover How Young Leaders are Communicating Disability, Extremism and Sustainability To Consumers
Young social entrepreneurs are using digital products and platforms in new ways to take on…
Marketers are Turning Inward, Making Specialists More Important Than Ever
As major marketers grapple with the effects of fraud and high ad-tech costs on their media budgets, their trust in traditional media agencies is on a sharp decline.
How Holistic Attribution Can Help Agencies Prove Their Value
Are digital campaigns really worth the millions we invest in them every year?
The Luxury of Laughter: Using Humour to Add Brand Value
Beyond the heavy-handed humor of catchphrase ads, from Wendy’s “Where’s the Beef?” to Budweiser’s “Wassaaap!” – is a spectrum of smiles that draws people into even high-end brands – a true sign of the heightened value of humor today.
Why Immersion is the Key to Staying Culturally Connected
A successful marketing campaign is driven by creative navigation, intentional design, and sound strategy.