At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
Culture Crafters
Five Lessons from Forbes’ Most Engaged Companies
Customers hold more power in the relationship than ever before. With this dynamic at play, how do you stand out?
Brand Advocacy is an Unavoidable Responsibility
Thanks to technology and social media, consumers can see a brand’s true colors.
The Key Changes You Need to Make to Your Annual Kick-Off Meeting
It’s getting to be “that” time of year again, when Sales and Sales Enablement leaders begin planning their annual sales kick-off meetings.
Marketing to Women? How to Get it Right.
In an age of increased gender fluidity, blurred gender roles and femvertizing, “marketing to women” is a minefield.
3 Challenges Creative Agencies Must Confront, Thanks to the Rise of Consulting Firms
The digital marketing consultant has arrived, and agency creatives are feeling the heat. Digital ad spending is on the rise – predicted to hit $305 billion in 2019 up from $230 billion this year, according to eMarketer.
Changing the Future for Gen Z Girls: Why They Need Better Female Role Models
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Creating Effective and Lasting Partnerships by Being Human
Agencies are in the service business. One of us is a client and the other is a provider. And while we all strive for the “kumbaya moment,” where we stand on a stage in an embrace to accept an award, this type of relationship does not develop overnight
The Big Business of Making Personal Connections with Diverse Travelers
For the last several years, the emergence and growth of Black travel communities have reshaped the image of Black millennial travel, and their impact, through buying power and social currency, cannot be understated.
Beware: The Peril of Pro-Bono
Ultimately, the financial benefit of pro-bono work is diminished by difficulties of prioritisation and creative differences.