Competition and aggressiveness may be a basic reality of M&A, but they can be easily tackled with purpose and sensitivity.
Culture Crafters
The Agency of the Future
Algorithmic automation is changing people’s roles, but the realities of consumer wants and desires mean that now more than ever, there is a pressing need for the wondrous chaos of human creativity.
The Advertising Industry’s Very Own Brexit Campaign
The principle of free movement – one of the guiding pillars of the EU – will come to an end when Britain leaves the European Union in March 2019, compelling The Advertising Association (AA) to launch their own Brexit campaign.
The 50-Day Interviewship
Perhaps one of the best parts of our internships was that none of us were coffee mules. Yes, we were the new faces in the office, but we were part of the team. We worked on projects for real clients alongside our mentors and the rest of the agency.
The Biggest Agency Gap? Surprise, It’s Not Digital
The barrage of studies related to shorter CMO tenure indicate that their clients are too often seen as lacking the internal credibility to impact the foundational business of the company.
How to Best Manage Working in a Virtual Agency Space
Having an office that can be anywhere in the world is awesome. It’s of vital importance to listen to both your collaborators and clients to see what they want from a virtual design agency and we’re constantly improving our processes.
What Marketers Can Learn from Fearless Girl
Today, Stephanie Paterik, Managing Editor at AdWeek, had the opportunity to discuss the message and idea behind the worldwide campaign Fearless Girl.
Brands That Matter Now
In an age of hyper connectivity, consumers are being sold products at every turn with little to no differentiation between products.
From Crisis to Catalyst: Empowering a Culture of Deliberate Diversity
Having an “if it ain’t broke, don’t fix it” mentality can be a major blind spot when it comes to cultures of diversity. In fact, Kevin Wertz, CEO of Campbell Ewald, believes this was the blind spot that lead Campbell Ewald into crisis in 2016.
New York Women in Communications Presents: Charting Your Course at Any Stage
The New York Women in Communication has been holding featured talks at Advertising Week for years. This year, they brought five women who are in completely different communication fields together to talk about the existing problems that women often encounter in the work space.