Culture Crafters

Shape trademarks have recently hit the news again, with a decade-long battle over the registered trade mark protection for the shape of the Rubik’s Cube now set to come to an end.

While conversations about racial and gender diversity (and the lack thereof) have been had in agency hallways since the days of Mad Men, it seems diversity and inclusion in advertising doesn’t really get addressed until someone does or says something boorish and wrong about race or gender.

Project for project big agencies crush the small ones right? Not quite.  But they get the bigger brands? No, wrong again.

You know the saying “fail fast”? It’s a mentality that sums up why forward-looking companies today are shifting to a prototyping approach for creating products.

Some say that being part of a startup is one of the most challenging yet rewarding things you can do. The opportunity to create something from nothing definitely has its draws.

I still remember the feeling when I first picked up a spray can.

As politicians debate the consequences of a ‘hard’ or ‘soft’ Brexit, the implications from this historic move are unavoidable.