Businesses, across nearly every industry, are facing challenging times. And while there has been a lot of attention and noise around government funding assistance, not every entrepreneur finds themselves in a position to take advantage of such resources.
Content marketing is having a moment. Providing personalized, relevant content to customers across the globe has proven essential.
Even the savviest and most successful digital media companies in the world are hurting right now, and many are facing an uncertain future in this new landscape.
Next year will mark the 50th anniversary of the first email ever sent. While the death of email has been proclaimed as forthcoming for years, it’s got more lives than 007, James Bond.
This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.
Without powerful illustrations and stock photos, the message of any campaign will fail to reach its target audience. So, stock photos have become a permanent part of my life (for now, at least).
As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.
Recession is a scary word for every business. But, it’s particularly worrisome for small businesses who may not have the same financial cushioning as large companies. Some say a recession is coming, while others say that it’s already here.
These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.