With a smartphone in every hand, we’re living in an omni-screen world with millions of messages competing for the consumer’s attention.
Storytellers
The Strategy Behind Brands Getting Real and Less Perfect
Content marketing has long been aspirational storytelling.
The New Frontier of Media: Delivering on Digital
With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.
The Power of #BlackTwitter Voices in Hollywood
If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
Wendy’s Brings the Sass to Social
Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.
Reaching the Unreachable: Connecting with Generation Z
Learning how to deal with Generation Z will be communicators’ next problem, but it can also be their next solution.
How the Kraft Heinz Company Leaves Room For Risk
Brands are tasked today with producing creative content that will resonate with their target audience.
Applying the Foundation to Brand Awareness
The role of influencers in the beauty should not be underestimated – and that compelling role is growing and not going anywhere.
Snapchat: The New Place Where Millennials and Marketers Meet
Millennials are the most elusive, but at the moment, the most valuable generation to marketers.
The Jump with Will Smith
One Iconic Storyteller’s Journey of Reinvention & Connection