In this overcrowded, ultra-competitive market, you’d think you’d need a megaphone or bulletin-sized billboard to stand out.
Storytellers
Countering Cord Cutting – How Sports Can Combat the Trend
It’s no secret there are daunting challenges ahead for the sports industry in the face of rapidly changing demographics and consumer behavior. Chief among these challenges is the question of what to do about younger sports fans who have turned off their TVs.
A Look Inside the Modern Sports Fan: NFL vs. NCAA vs. MLS vs. MLB
Back in 2015, the NFL was far and away “America’s Game.”
5 Steps to Better Customer Connections
There’s no getting around it. Building a brand’s successful media strategy is difficult but it’s a necessity that can’t be ignored.
Experience Interrupted: Social Media’s Takeover of Sacred Spaces
One could argue that art is fundamentally about inspiration. So, it’s no surprise that brands look to the art world for exactly that inspiration.
Hello Janesville . . . Hometown Billboards Target Messages to Members of Congress
Mail and phone calls are con+stant in congressional offices. When constituents want to punctuate their messages, they post billboards “back home.”
Winning isn’t Everything, it’s the Only Thing: The Sports Loyalty Playbook
Nothing inspires quite as much passion as sports.
Why Do Marketers Still Fall for the Siren Call of Video Completion Rates?
Back in 2015, my colleague described the many reasons why video completion rate (VCR) was an inadequate way to measure campaign success.
Tolerance & Togetherness in Holiday Advertising
At a time when our country and the world are so intense, divided and unpredictable, brands are choosing a more traditional and comforting message – togetherness.
Are We in a Golden or Gilded Age of Influence?
Years ago, in a time before “micro-influencers” traveled with photographers and mobile lighting kits to capture and document meticulously staged snaps, I worked on a social media campaign that taught me an important lesson – trust your audience.