Is storytelling really dead? Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, seems to think so.
Storytellers
The Impact of Live Social Content on Sports Marketing
With platforms and content strategies rapidly evolving, traditional media no longer holds the same relevance as it once did for sports fans.
Recognizing the Real TV Picture
Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.
Pay-to-Play Gets Redesigned in Fashion
While still Pay-to-Play in the sense that the designer must be ready to invest in themselves, there’s an entire ecosystem built in the program to help support the designers.
Branding Bud – Episode 01
PRØHBTD Media and Advertising Week present Branding Bud, a new documentary series on the marketing of cannabis in the United States.
US Government Turns to Digital Billboards
Government’s reliance on digital billboards reflects the evolution of media.
How to Run an Influencer Program with No Budget
Most businesses are able to pay-per-post when working with influencers, and we recommend that as the right route, if you can swing it. If you can’t, here are some key discoveries that worked for me.
Which Social Platform Has the Best Stories…? All of Them
Beyond celebrities, every social platform today has its own army of massively popular, hugely creative influencers, who understand the type of content their audiences crave and know how to develop it – at speed.
Why Media Planners Are Increasing their Investment in Social Video
Just having an audience doesn’t guarantee ad engagement… According to some research up to 80% of viewers use the ad skip button on YouTube.
Influencer Marketing: Thinking Outside the Tube
Forward thinking brands are taking note of which platforms influencers are expanding to and following them in order to further increase the reach of their campaigns.