Audio not only creates a powerful 1-to-1 connection, but audio captures attention in a very different way from display and video.
Storytellers
Advertising Week & PRØHBTD Present Branding Bud
On September 25th 2017, during Advertising Week in NYC, learn about the mainstreaming of cannabis and watch the premiere of Branding Bud, live at Thompson Reuters Theater.
When Programmatic Buying Gets Placement Right
To maximize the opportunity with programmatic OOH, you need to have both an understanding of the uniqueness of OOH as a channel, as well as the capabilities of the ad tech ecosystem.
Making the Most of Facebook for Small Business
With over 100 million hours of video watched on Facebook every day, you’d be doing yourself a disservice by not taking advantage. Facebook’s business tools have made it easy to target your videos in a way that best connects with your core audience’s viewing habits.
The Mavericks of Publishing: What We Can Learn from the Digital Leaders of Content
Historically focused on content creation, a portion of the industry doesn’t have a full comfort level yet with their analytics, or an understanding of how much data can do for them.
Hurricane Response Shows Speed and Reach of Out of Home Media
Here’s what happened inside the Out of Home industry as Hurricanes Harvey and Irma hit Texas and Florida.
7 YouTube Ads We Definitely Wouldn’t Skip
Here are 7 ads that we feel Pass the Skip Test – spots so good they’re probably more entertaining than the funny cat video you clicked from social media, and they’re definitely worth a watch.
The Fate of Facebook Micro-Influencers
Facebook’s new features are validation that influencer marketing works, that Facebook and other social platforms see the value and want to capture a share of it.
Snapchat vs. Instagram for Brands
Which is the better platform for your business? The answer isn’t as simple as you might think.
Stop Selling to Millennials, Start Helping Them
You’ve read a million articles about how to sell to millennials. Most of these pieces feel out of touch, contradictory, and anthropological — scrutinizing a demographic as if it landed on earth having descending from a distant star system.