Those in the market for feminine foundation garments are known to drop some coin. Victoria’s Secret isn’t the most watched fashion runway show every year for nothing, and the VS Angels are said to be flying to Shanghai for 2017.
Storytellers
10 Amazingly Creative Instagramming Brands
Though there are many, many brands out there that raise the bar for creating above and beyond the norm, here are the 10 we think are absolutely killing it on Instagram right now.
Optimize Your Influencer Marketing with Tips from a Fantasy Football Expert
Winning in influencer marketing is all about strategising for long-term success. Rather than working with whichever influencers are available at a given time, invest the time to research their background, and you’ll build a valuable, lasting relationship.
Bots for Social Business: Best Practices for Approachable Automation
The moment someone brings up the word ‘bot,’ people think of one of two things: either an apocalyptic terminator seeking to destroy humanity or an annoying autoresponder that is the source of constant frustration.
3 Ways to Crush Your Next Social Media Campaign
One of the most highly-touted social campaigns is Taco Bell’s Cinco de Mayo Snapchat lens. While the lens was only around for 24 hours, it was viewed 224 million times—making it the most successful campaign in the app’s history at the time.
Snapchat’s Paperclip: A Gift to Social Good
No one panic, but you can add links to Snapchat. YOU CAN ADD LINKS TO SNAPCHAT. While this news is undoubtedly exciting for brands, media companies, bloggers and others who have content to be consumed, it’s even more exciting for nonprofits and social do-gooders.
Young Creatives are Rewriting the Rulebook
The media world is changing rapidly, driven by consumer demand and adoption of new platforms like Snapchat and Instagram. The millennial generation fuelled the digital revolution, flocking to Facebook and YouTube, but millennials are now fully fledged members of the global workforce.
Mobile: The Advertising Powerhouse that Fits in Your Pocket
It seems obvious that a device which we have become so heavily reliant on would offer huge commercial opportunities, but in reality we’re only now beginning to see marketers and advertisers take advantage of this small but powerful tool.
Will Longer Content Increase User Engagement?
How can you move away from consumer interruption and towards consumer engagement? Long form content may be your yellow brick road.
Our Obsession with the GIF – A Native Storytelling Device
Whatever your stance, there’s no arguing the GIF’s longevity and dominance in popular culture. As the format turns 30 this year, I’d like to raise a glass to how it has highlighted the importance of native content on social media and inspired new video formats we see emerging today.