It’s no secret. Facebook has been chasing Snapchat’s ghostly “cool kid” trail for what seems like forever.
Storytellers
How to Leverage Digital Communications When Dealing With a Brand Crisis
Social media intensifies the spotlight on companies in crisis. Before the digital age, an event like what happened on the United flight would have been reported by the media and maybe discussed among friends.
Remember When Nintendo Had the Most Offensive Ads on Television?
Odds are good you’ve most recently been exposed to Nintendo’s Switch commercials, the most watched of which aired during Super Bowl LI alongside some of the more uninspired spots in recent memory.
5 New Social Media Features Marketers Need to Know About
The first few months of 2017 have been busy ones for the major social networks, who have been hard at work introducing new features and updating existing functionality for an even more engaging user experience.
Cheetah Mobile Replays Cover Vertical Video in All Mobile Moments
It’s quite possible that the most successful mobile company that was the least known at Advertising Week Europe is Cheetah Mobile.
#MarchMadness: Every Game, Every Stadium, Every Screen
College basketball fans look forward to the month of March every year. The NCAA Tournament, also known as March Madness, is where every game matters
How Social Media Influencers Can Drive a Movement
Back in early March, International Women’s Day 2017 drew the masses to the picket lines. In Europe, the celebration is nothing new: International Women’s Day originated in Russia over 100 years ago as a day for women to protest in solidarity.
Time for Social to Grow Up
The beauty of social media is the pace. It’s a fascinating, exciting, ever-changing place that has driven new opportunities for brands mirroring the growth in capabilities, ad units, tech options, and the channels themselves.
Gurinder Chadha: The Power of Cinematic Storytelling
Gurinder Chadha, one of Britain’s most respected filmmakers, responsible for writing and directing Bend it like Beckham, Bride and Prejudice, and – now in cinemas – Viceroy’s House, knows a thing or two about telling a story.
The Fight Against Today’s Inconvenient Truth
The truth can be inconvenient, particularly when it challenges the politics, economics and societal functions of our daily lives. But for Al Gore, former Vice President of the United States, the truth is also devastatingly undeniable.