As American’s prepare to vote for their 45th President on the 8th November, the7stars’ Will Jellicoe looks at the key marketing battlegrounds being contested by Trump and Clinton.
Storytellers
A New Model for Industrializing Video Content
For quite a while now, there’s been a conflict between the sheer volume of video content expected from brands and the quality of content to which consumers have become accustomed.
Yes, It’s Really Time To Get Serious About Vertical Video
We’ve been hearing about “the rise of” vertical video for more than a year, with Snapchat leading the charge
Influencer Marketing Makes Movements: Body Positive and Confident
Social media is a powerful tool.
#AWNewYork Daily Video Recap for Thursday – Presented by Yahoo
Yahoo! presents a look back at Day 4 of Advertising Week in New York City
#AWNewYork Daily Video Recap for Wednesday – Presented by Yahoo
Yahoo! presents a look back at Day 3 of Advertising Week in New York City.
Three Ways to Transform A Brand Through Social Media
With so many distractions in the advertising business it’s sometimes easy to forget what’s at the heart of this endeavor: bringing people together.
Labels? I’ll Take Three to Go
I am not a teacher. But I spend enough time around them to hear this hushed after-hours question about students veering outside the norm: Do they have a label?
#AWNewYork Daily Video Recap for Monday – Presented by Yahoo
Yahoo! presents a look back at Day 1 of Advertising Week in New York City.
The Art of Channel Surfing: Storytelling Across Mediums
Here’s something advertisers can agree on: Digital ad buying has been completely transformed and the automation age is here.