Even the savviest and most successful digital media companies in the world are hurting right now, and many are facing an uncertain future in this new landscape.
Storytellers
Trending on TikTok: How Brands Can Get In On the Fun
TikTok’s rise is somewhat inevitable in a time where entertainment is in high demand. As an entertainment-first platform, TikTok offers an escape from the mundane and a trend-centric creative outlet for its huge community of users.
5 Things to Consider Before Using Free Stock Photos
Without powerful illustrations and stock photos, the message of any campaign will fail to reach its target audience. So, stock photos have become a permanent part of my life (for now, at least).
Pull-Ups, Presentations and Panic — Life As A WFH Parent and Professional
As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
Can Political Ads Defame?
The Trump campaign’s lawsuit against an NBC affiliate in Wisconsin raises an interesting question in rough-and-tumble politics: can a political ad defame?
Q&A: As Brands Hit the Reset Button during COVID-19, Consumer Connection Takes Priority
As our world faces new levels of disruption caused by COVID-19, brands are acting swiftly to protect their bottom line while adapting to customers’ newfound constraints and concerns. Although these short-term remedies are necessary, what kind of impact will they have in the long-term?
Separate but Together: Redefining Experiential for a Pandemic Era
For those of us in the experiential marketing business, where “gathering” is the hallmark of what we do, society’s rapid and forced shift to “social distancing” and “sheltering in place” will mean we will feel these new norms more acutely.
How to Be a Successful and Persuasive Communicator While Working Remotely
With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.
Rediscovering The Dying Art of Client Service
Jez Proctor, UK managing director of global digital consultancy Appnovation argues that agencies need to strengthen their empathy for clients to counter the in-housing trend.
How Creatives Can Provide Value in the New Brand and Agency Dynamic
As brands invest heavily in resources to build their internal advertising and marketing capabilities, there is a unique opportunity for forward-thinking agencies to provide expertise and services that fill important gaps for brands.