Our Twitter chat today explored the past, present and future of digital marketing with @AdobeExpCloud. Here’s a recap of the #AWChat in case you missed it.
Techtelligence
The Cost of Consumer Attention in Our Cluttered Digital Landscape
Can I have your actual attention? To read this, you’ll have to sacrifice part of your mind to process what I want to say, so I better get it right or you won’t come back again.
Is CTV the Future of Video Advertising?
The number of CTV adopters is constantly growing. Last year their number reached up to 182 million in the US alone, and it’s expected to reach over 204 million by 2022, according to eMarketer estimation.
Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns
Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?
Consumers More Willing To Share Data In Return For Offers
As the world grows increasingly digital, companies need to evolve and focus on making consumers’ lives easier and more efficient. There needs to be added value.
Five Things You’ll Learn from the 2020 Definitive Guide to Audio
The 2020 Definitive Guide to Audio is hot off the press and ready to download. It’s a quick, engaging read—try it over tomorrow’s morning coffee—and to give you a taste of what’s inside
Gen X And Baby Boomers Adopting Tech At Higher Rates
Technology adoption rates for older generations have been growing rapidly in recent years, according to a survey by Pew Research Center.
The Future of Work: Make Sure You’re Part of It
Only one job has been replaced by technology in the past sixty years—an elevator operator. Yet, there is a growing concern that today’s newly emerging technology will change the future of our workplaces.
How to Fuel the Marketing Flywheel With Data
As digital technology advances, we are seeing an explosion of data, which is being generated by countless sources, ranging from IoT devices to social media feeds to online transactions. In fact, approximately 90% of the data available today was created in the last two years alone.
How Brands Can Drive the Conversation with In-Car Voice Assistants
It wasn’t until I moved to Los Angeles from NYC that I realized how much I depend on my in-car voice assistant. Driving (crawling!) for 1.5 hours a day will do that to you.