Take a look at some of the more interesting, innovative, and important developments that have driven changes over the past 25 years—and continue to influence digital media as new technologies take hold.
Techtelligence
How Technology Is Extending The Advertising Experience
Emerging technology is introducing entirely new ways to reach people, as well as entirely new ways to act and interact with them.
Streaming: Friend or Foe to Local Markets?
56% of U.S. adults stream non-linear content to their TVs. That fact notwithstanding, our actual TV streaming habits have yet to truly live up to the buzz.
Marketer’s Guide to Esports Competitions (Part 2)
This article will look at some other games which, while popular, are still finding their places as competitive esports.
Let’s Surf the AI Content Tsunami
The time will come when most content will be generated by AI. What will this new form of “generative” media mean for content, creators and the rest of us?
How to Thrive in a Connected World: Advice for Today’s Marketers
Researchers now say our human ability to evolve and adapt has intersected with technology’s rate of change.
Paving the Way for Best Marketing Practices, CCPA Elevates Data Stewardship
It’s important for marketers to understand how CCPA can serve as a catalyst for driving best practices in data-driven marketing.
Why WhatsApp Must be a Marketing Priority
While advertising on an ad-free platform might sound counterintuitive, nothing could be further from the truth when it comes to WhatsApp.
Is 5G On A Collision Course With Privacy?
Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and initiatives gaining steam from the other direction.
Attribution: TV’s New BFF
“Attribution” is the buzzword on every TV marketer’s lips these days — and for good reason. Smart marketers put a priority on knowing what tools and tactics produce the best results.