We are moving into an era where we bid farewell to search and scroll. We instead are already interacting with smart speakers and assistants.
Techtelligence
It’s Not About the Bot, It’s About the Conversation
A big part of the chatbot appeal comes down to first-party data. Marketers typically rely on pixel tracking and predictive analytics to gather details about their target audience.
The Age of Intelligent Brands
Intelligent brands will need to redefine the very essence of marketing, which will no longer be about producing products then spending trillions on driving demand.
The Newsroom of the Future Will Be Flexible, Flat and Focused
Will legacy publishers always be a step behind more nimble, new media publishers that were built for the way people consume content today?
Mixed Reality and the Future of Ads
At this seminar presented on the Bing stage, a panel of experts from Unity, a leading mixed reality company, described how this technology can be utilized, and what the future holds for it.
The Daily Debate: Is Technology Delighting or Distracting Customers?
We live in a world where everyone wants our attention. Among those people are advertisers. From billboards to TV commercials there are an abundance of signals.
Transforming Marketing for the Digital Age
Every year, data collection continues to grow. With all of this data, there needs to be platforms and infrastructure to ease the collection, storage and utilization process.
Is Your Brand Prepared For a Hip-Hop Future?
During the afternoon panel at Thomson Reuters, speakers from the hip hop music industry talked about their understanding and experience with hip hop culture and branding.
Machines Are Getting More and More Creative
As technology progresses in our society, talk of robots and machines taking over human jobs is rampant. Therefore, this seminar presented on the Target Media Network Stage by a panel of experts on the topic proved to be quite interesting and relevant, even more so when looking at things from an advertising perspective.
Town Hall Series: The Workplace of the Future
Advertising Week New York kicked off its 14th year with a Town Hall discussion focused on what the American and global workforce will look like as technology advances over the next few decades.