True friends don’t care about your income, gender, race or religion. It’s the ones who know and understand who you are – how you feel, what you need and how to help in the moment – that really count. It’s a lesson mobile marketers would do well to learn.
Techtelligence
Immersive VR in the Sky Conference Kicks Off Wednesday
Out of collaboration between VR Society and AMD | Radeon, the conference will offer businesses interested in engaging with VR technology the opportunity to educate themselves about the many viable business solutions that exist in the world of VR.
Mobile: The Advertising Powerhouse that Fits in Your Pocket
It seems obvious that a device which we have become so heavily reliant on would offer huge commercial opportunities, but in reality we’re only now beginning to see marketers and advertisers take advantage of this small but powerful tool.
Creative Now and in the Future of Digital Advertising
Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the role of creative now and in the future of digital advertising.
Unlock the Remarkable Power of Pragmatic AI
The enterprise world is abuzz with artificial intelligence (AI). We’re searching for a way to best use the technology to keep up with a turbulent marketplace.
Technology Has a Transparency Problem, Too (It’s Not Just Media)
Simply put, technology has too often become the idea in and of itself, rather than the enabler of a great idea. But this year at Cannes we saw many examples of technology-as-catalyst for great ideas, big and small.
People in the Era of Machine Learning
The customer journey has never been more important, if we are to capitalize on the promise of personalized advertising. But how? To answer that, let’s step back in time to a simpler age.
Shop Like Someone is Looking: A Look at What VR Could Do for Retail
While meandering around an industry event, I came across an exhibit for “360 VR chat” and got in line. It all seemed innocuous enough with the typical vendor set up of a few cafe tables, smiley sales people and glossy one pagers … then things got weird.
The State of Mobile Data Usage in Japan
Nielsen shareed their data with the AWAsia audience and forecasted the future of digital usage, and applications of the data shared.
Risks of Digital Advertising and the Value Provided by “People-Based” Measurement
This article will focus on whether ads are reaching the intended audience, as well as the meaning of digital ad transparency and accountability, and the value they provide to ad sponsors.









