Live from Advertising Week Europe in London, Veronika Lovett, Co-Founder and CMO of Esme Loans, joined Vivaldi’s Head of Planning Jane Hovey to speak about how platforms can elevate the financial services industry. In a day and age of digitally savvy customers who have increasingly high expectations, Veronika discusses how companies within long-established industries should approach agility, digital transformation and growth. She tackles the pain points of current businesses and explains the importance of investing in intrapreneurship to unlock innovative strategies. Tune in for more intriguing insights.
“Agility is difficult to achieve in very large organizations. The key is to focus on investing in intrapreneurship to unlock your core assets, and then start building more innovative strategies.”
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