We sat down with Jennifer Allen, COO of handsome, to discuss the rise of digital creative during COVID, the dangers of ‘too much’ digital, and the present and future of omnichannel.
What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.
In this Q&A with reachtv we learn that not only has COVID-living not broke their stride, they’re coming out of it better, stronger, and more innovative than ever, with a clear plan to be the standard for traveling tastemakers looking to enjoy educational and entertaining video content.
Now that 2021 is well underway, consumers everywhere are seeking knowledge and practical advice on how to better themselves and their health after a rocky year under quarantine and stress.
We spoke with Melissa Tischler of global creative consultancy Lippincott about her Principles for Driving Innovation-Led Growth, why brand is an essential input to innovation and how prioritizing innovation today can unlock growth for tomorrow.
Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.
Those of us who’ve been working remotely for extended periods are all too familiar with the need to shower, get dressed, and keep office hours from our home offices and dining rooms. Unfortunately, those new to the concept have a lot to learn.
Sure, personal face-to-face interaction is great, and sometimes even necessary, but many of us do our best work away from the 9-5 office grind.
After careful consideration, Advertising Week Europe has made the difficult decision to postpone the event to 14-17 September 2020.
Set Creative is an experiential marketing agency that serves clients like Vans, LEGO, and WPP. We sat down with their COO, Alan Doyle, to discuss the present and future of the experiential industry: from live events to pop-ups, and everything in-between.