Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.
Those of us who’ve been working remotely for extended periods are all too familiar with the need to shower, get dressed, and keep office hours from our home offices and dining rooms. Unfortunately, those new to the concept have a lot to learn.
Sure, personal face-to-face interaction is great, and sometimes even necessary, but many of us do our best work away from the 9-5 office grind.
After careful consideration, Advertising Week Europe has made the difficult decision to postpone the event to 14-17 September 2020.
Set Creative is an experiential marketing agency that serves clients like Vans, LEGO, and WPP. We sat down with their COO, Alan Doyle, to discuss the present and future of the experiential industry: from live events to pop-ups, and everything in-between.
Upshot’s Liz Aviles discusses the myriad ways brand marketers can (and should) benefit from emulating “drop culture” – one of the fashion industry’s most successful modern tactics.
AW360 sits down with brand and retail consultancy FITCH’s strategy director Michelle Fenstermaker on viewing retail as an activity, not just a place, how to exploit the sweet spot between the physical and digital, and create a roadmap for the future of legacy retail.
Ahead of Advertising Week New York, I caught up with Paul Woolmington, CEO of Canvas Worldwide for this special edition of the AW360 Live Podcast.
Katie Patterson founded Happy Medium with two guiding principles: honesty and transparency.
The AW360 team sat down with Anthony Coppers, Founder & Head of Innovation at Gradient to discuss how this company is optimizing human connections for their clients, in particular, by creating meaningful experiences in intimate small environments.