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Set Creative COO Alan Doyle

Experiential Marketing Q&A: Alan Doyle, COO, Set Creative

Set Creative is an experiential marketing agency that serves clients like Vans, LEGO, and WPP. We sat down with their COO, Alan Doyle, to discuss the present and future of the experiential industry: from live events to pop-ups, and everything in-between.

AW360 Interview with FITCH on the Future of Legacy Retail

AW360 sits down with brand and retail consultancy FITCH’s strategy director Michelle Fenstermaker on viewing retail as an activity, not just a place, how to exploit the sweet spot between the physical and digital, and create a roadmap for the future of legacy retail.