Richard Larsson, Author at Advertising Week 360 • AW360

How to Survive the Coronavirus-Induced Zoom Conference Apocalypse

Those of us who’ve been working remotely for extended periods are all too familiar with the need to shower, get dressed, and keep office hours from our home offices and dining rooms. Unfortunately, those new to the concept have a lot to learn.

An Expert’s Guide to Working from Home

Sure, personal face-to-face interaction is great, and sometimes even necessary, but many of us do our best work away from the 9-5 office grind.

Advertising Week Europe Moves Dates to September 2020

After careful consideration, Advertising Week Europe has made the difficult decision to postpone the event to 14-17 September 2020.

Experiential Marketing Q&A: Alan Doyle, COO, Set Creative

Set Creative is an experiential marketing agency that serves clients like Vans, LEGO, and WPP. We sat down with their COO, Alan Doyle, to discuss the present and future of the experiential industry: from live events to pop-ups, and everything in-between.

Why Brand Marketers Should Take Cues From Fashion’s "Drop Culture"

Upshot’s Liz Aviles discusses the myriad ways brand marketers can (and should) benefit from emulating “drop culture” – one of the fashion industry’s most successful modern tactics.

AW360 Interview with FITCH on the Future of Legacy Retail

AW360 sits down with brand and retail consultancy FITCH’s strategy director Michelle Fenstermaker on viewing retail as an activity, not just a place, how to exploit the sweet spot between the physical and digital, and create a roadmap for the future of legacy retail.