You’re invited to AW2020, Advertising Week’s digital event, September 29-October 8 to help work through solutions to some of the advertising and marketing industry’s biggest problems. From climbing unemployment to racial inequality and an unclear future, now is the time, more than ever, to think and work together. Register to learn more.
A Consumer Centric Approach
In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury. Lampe walks us through his journey into marketing and advertising from an initial start in medicine and the sciences. The conversation also spans his growth in the industry and the various learnings he was able to pick up over the years. One highlight from this session is the anecdotal story Lampe shares about his time in Kenya, which exemplifies the importance of context and nuance in connecting with consumers. As a former brand manager and now CEO of a marketing agency, Lampe also speaks about “the agency of the future” and how the industry can begin to foster the next generation of talent.
Subscribe on iTunes / Google Play / Spotify
For more content like this, be sure to check out AWLearn, Advertising Week’s year-round, video-on-demand continuing education program, which combines the best moments and the brightest minds from the global stages of Advertising Week.