You’re invited to AW2020, Advertising Week’s digital event, September 29-October 8 to help work through solutions to some of the advertising and marketing industry’s biggest problems. From climbing unemployment to racial inequality and an unclear future, now is the time, more than ever, to think and work together. Register to learn more.
- The World’s Best Known Marketer, Seth Godin, Challenges Us - August 5, 2020
- Speculative Fiction: Computer Vision Behavioral Analytics Comes In-Store - August 5, 2020
- Perspectives: Gabby Reece, Author, Athlete, Spokeswoman, Mom - August 4, 2020
An Afropolitan’s Viewpoint on Advertising
In this episode, Mathe Okaba walks us through her illustrious career, starting from her early
days at Herdbuoys McCann Erickson; the first black-owned Advertising Agency in South Africa, to her stint in the US and her current role as CEO of the ACA, South Africa’s Association for Communication and Advertising. The nuanced conversation between Mathe and Tosin provides a historical window into the complex experience of a Black South African within the advertising industry going back a couple of decades, contrasting that with the status quo and looking ahead towards the future. The discussion also explores the meaning of the term ‘Afropolitan’ and how we can begin to foster synergies across different regions, ensuring that agencies strive for proper representation and local resonance.
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For more content like this, be sure to check out AWLearn, Advertising Week’s year-round, video-on-demand continuing education program, which combines the best moments and the brightest minds from the global stages of Advertising Week.