Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
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Q&A on Covid-19: Brands Who Got It Right and Brands Who Got It Disastrously Wrong
Ingenuity’s CEO Chris Kemp shared some thoughts on brand reactions during the last few months, who has responded well, and some ideas around strategies you can use for yourself.
How Brands Can Survive the Impending Crisis
These are turbulent times all around – including in our business. The agency world is in constant flux, with opinions and trends changing as often as the weather.
Human Marketing
A return to marketing based on the consumer and what it means to be human returns to the forefront of marketer’s priorities.
Have Confidence in Any Situation
If you’re young in your career, or stepping into a new role, company or path, it’s critical that you project confidence – even when you don’t feel it.
4 Reasons Content Marketers Should Think Like Designers
Building a strong brand is crucial to attract those customers, yet many people overlook how valuable design is to building a strong brand, especially in a company’s early days.
Distinguishing the Fads from the Trends: A Marketer’s Look at Clean Living
From technology, to utilities, to fashion and food, we are surrounded by a constant churn of what we understand to be ‘new’.
How Nick Saban’s “Process” Can Help Build Your Business Dynasty
At nine years old, I moved to Alabama from New York City and a priest welcomed me by asking who my team was.