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Brand Meets Storytelling:
How Marketers Can Embrace Creative Content

By Zack Dugow

With TikTok usage on the rise — more than half of the app’s users in the U.S. are between the ages of 16 and 24 — there are endless opportunities for brands to embrace creative content and play the role of entertainer today, whether it’s on social media or the open web. Just ask Chipotle.

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