Nick Licence sat down with fellow Dentsu leaders Moensie Rossier and Koichi Yamamoto as they attempt to have a “realistic” fireside chat and discuss the Modern Masterbrand at Advertising Week Asia. “Modern Masterbrand” is a process Dentsu created to help brands becomes the master of their company.
Ichiro Jinnai, Director of Out of Home Media Services Division at Dentsu Inc., hosted a panel on Artificial Intelligence in the real world at Advertising Week Asia, with a focus on the ways AI can be monetized.
Nielsen shareed their data with the AWAsia audience and forecasted the future of digital usage, and applications of the data shared.
This article will focus on whether ads are reaching the intended audience, as well as the meaning of digital ad transparency and accountability, and the value they provide to ad sponsors.
As Global CEO of Isobar, one of the most prominent full-service digital agency networks in the world, Jean oversees more than 6,000 digital marketing professionals across 70+ locations in over 45 markets around the world.
Dan Taylor, Global Managing Director, Global Display & Programmatic for Google, Inc. started his keynote presentation with some hard truths about the problems with channel marketing.
To help farming productivity, Hiroshi-san founded an agricultural platform, LEAP. Hiroshi-san is joined on the stage Hiroto Kitagawa, the CEO of Plant Data, and Hiroyoshi Iwata, Associate Professor at the Laboratory of Biometry and Bioinformatics at the Tokyo University.
Cox started things off with a few minutes on how he came to work for Facebook and how different the internet world was a little over a decade ago, shortly after the dotcom bubble burst.
Masanobu Eric Matsunaga, Partner, PwC Digital Lead, PwC Consulting LLC, with a background in playing music professionally, made some important analogies to playing music and understanding the digital-user experience.
In Yasuyuki Yoshinaga, President & CEO, Subaru Corporation’s keynote speech, he presented the case for building a brand personality through marketing.