Nick Licence sat down with fellow Dentsu leaders Moensie Rossier and Koichi Yamamoto as they attempt to have a “realistic” fireside chat and discuss the Modern Masterbrand at Advertising Week Asia. “Modern Masterbrand” is a process Dentsu created to help brands becomes the master of their company.
Tag: #AWAsia2017
OOH Advertising Applications for AI Discussed at #AWAsia
Ichiro Jinnai, Director of Out of Home Media Services Division at Dentsu Inc., hosted a panel on Artificial Intelligence in the real world at Advertising Week Asia, with a focus on the ways AI can be monetized.
The State of Mobile Data Usage in Japan
Nielsen shareed their data with the AWAsia audience and forecasted the future of digital usage, and applications of the data shared.
Risks of Digital Advertising and the Value Provided by “People-Based” Measurement
This article will focus on whether ads are reaching the intended audience, as well as the meaning of digital ad transparency and accountability, and the value they provide to ad sponsors.
Global Players: A Conversation with Jean Lin
As Global CEO of Isobar, one of the most prominent full-service digital agency networks in the world, Jean oversees more than 6,000 digital marketing professionals across 70+ locations in over 45 markets around the world.
Bringing Back the Whole Marketing Team and Better Use of Data with Google
Dan Taylor, Global Managing Director, Global Display & Programmatic for Google, Inc. started his keynote presentation with some hard truths about the problems with channel marketing.
Big Data and Research in AgriTech
To help farming productivity, Hiroshi-san founded an agricultural platform, LEAP. Hiroshi-san is joined on the stage Hiroto Kitagawa, the CEO of Plant Data, and Hiroyoshi Iwata, Associate Professor at the Laboratory of Biometry and Bioinformatics at the Tokyo University.
Facebook Plans to Show You a Whole New World Using Your Smartphone Camera
Cox started things off with a few minutes on how he came to work for Facebook and how different the internet world was a little over a decade ago, shortly after the dotcom bubble burst.
Digital UX: We Need to Create Together for Consumers
Masanobu Eric Matsunaga, Partner, PwC Digital Lead, PwC Consulting LLC, with a background in playing music professionally, made some important analogies to playing music and understanding the digital-user experience.
Love. It’s What Makes a Subaru a Subaru
In Yasuyuki Yoshinaga, President & CEO, Subaru Corporation’s keynote speech, he presented the case for building a brand personality through marketing.