We recently partnered with Magna and IPG Media Lab to develop a study to better understand the role of contextual targeting in digital (mobile and desktop) video ad experiences.
U.S. Hispanics are the ultimate omnichannel shopper; both their offline and online buying visits are growing significantly more than those of non-Hispanics.
Over the past 60 years, we’ve had the privilege of helping clients across nearly every industry navigate culture.
In 2011, the economic and financial crisis hurt the sales rates of several luxury markets; the emerging ones -such as Mexico’s- were not affected, on the contrary: in our country there was a 15% annual growth.
Today’s digital ad landscape is a competitive one, that’s clear.
There is much to be said about today’s advertising landscape vs. the past.
Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”
Keith Reinhard, representing DDB, asks if advertisers are sacrificing creativity for the excitement of “new digital” enterprises.
Roberto Fernández del Castillo of UBER Mexico hosts the El Heraldo de México Stage to discuss a goal all brands, agencies, and creatives struggle with regularly: Monetizing Content.
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.