With the sudden upswing in digital demand and the almost overnight disappearance of physical interactions – it’s become clear how someone who cannot leave their home is forced to rely on digital channels, and how frustrating it is for them if those digital channels are not optimized for accessibility.
Luxury brands must pivot to ecommerce and use an innovative video brand and performance strategy to tap into pent-up demand.
New customer acquisition is more important than ever. With marketing budgets either on pause or cut substantially, it’s essential to prioritize those customers that are most valuable in the long-term.
As lockdown eases and the office beckons, Merope Beddard, Client Services Director at AML Group explores how we hold onto the ‘good stuff’ of WFH as employees across the country are negotiating the home/office transition.
The art and science of marketing effectiveness tell us that the companies and brands that do bounce back and thrive in the wake of COVID-19 will be those that embrace the principles of creative effectiveness to drive engagement.
Recent reports have even revealed D2C retailers have experienced a sales growth of up to 30% following the COVID-19 crisis. There’s really no sign of the industry slowing down, as D2C has rapidly become a popular, responsive and low-cost option for manufacturers.
With people leaving their homes less, the data is showing that the additional time people have for digital is being spent with video subscription services and self-service digital experiences.
Martin Collett, Programme Director at Channel 4 News, and Jon Snow, Presenter at Channel 4 News, shared their journey to Zoom and how the platform enables them to deliver a professional newscast during this challenging time.
A COVID-19 recession is officially here, and the recovery could take a long time. As marketers strive to carve the right path and re-establish a presence, market research can provide the information they need to get it right.
Half of Americans are trying to buy more from local and small businesses during Covid-19.