Tag: #COVID-19

Negotiating the Back to Office Transition

As lockdown eases and the office beckons, Merope Beddard, Client Services Director at AML Group explores how we hold onto the ‘good stuff’ of WFH as employees across the country are negotiating the home/office transition.


Creativity, Advertising and Effectiveness in 2020

The art and science of marketing effectiveness tell us that the companies and brands that do bounce back and thrive in the wake of COVID-19 will be those that embrace the principles of creative effectiveness to drive engagement.

A Direct to Consumer Strategy is Fit for the Future

Recent reports have even revealed D2C retailers have experienced a sales growth of up to 30% following the COVID-19 crisis. There’s really no sign of the industry slowing down, as D2C has rapidly become a popular, responsive and low-cost option for manufacturers.