Personal values form the lens through which consumers view the world. They reflect consumers’ priorities, they guide how decisions, and actions. For all these reasons, an understanding of consumers’ values is critical for savvy marketers.
While there is no blueprint drafted for this crisis, as a sales leader, my priority lies in helping our people manage through this uncertain time so they can be helpful to their families while at the same time keeping our business moving forward.
Our Twitter chat today we welcomed @morningconsult to discuss consumer behavior in the world of #COVID-19 Here’s a recap of the #AWChat in case you missed it.
The most important thing to keep in mind, though, is that any research efforts undertaken now should be led with empathy for the participants and sensitivity to the current situation. Here’s how to determine what research to run and what to pause.
With lifestyles and focus of attention drastically altered, now is the time your brand needs to make sure it’s not only staying relevant but also addressing the crisis head-on by furthering the conversation and providing genuine support to your customers and your community.
Compared to half of the respondents that are okay with brands running “normal” advertising campaigns not linked to the pandemic, about 20 percent expressed disapproval of these campaigns.
These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.
While it’s true that the gaming world is thriving as a result of COVID lockdowns, from playing games to streaming and watching, it would be foolish for the esports industry to see this as ‘our moment’ given that this boom is only happening while nearly every other sports and entertainment product is on hold.
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
In the COVID-19 crisis, anxious elected leaders and health officials turned to influencers with deep cultural connections: sports and entertainment heroes. Their mission is to break through with public-health messages and change behavior.