Millions of people are now moving around again. With states empowered to implement their own orders, there are unique challenges for each city and market.
Businesses are looking ahead, adapting to the changes in economic and customer behavior, and innovating their marketing strategies in the face of current challenges.
To remain relevant in the market, many businesses have changed their modes of operation and marketing strategies. Most of the restrictions and regulations put in place by most governments to manage the virus prohibit crowding.
The cultural landscape has indeed shifted dramatically, not only in reaction to COVID-19 but also to the widespread social uprising.
What the pandemic has taught us about shoppers and our predictions on what’s next. Here are 3 key trends successful retailers have embraced during the pandemic—and how we all can stay ahead in this ever-changing landscape.
Healthcare companies, in particular, have confronted many COVID-related challenges in recent months, including reduced marketing budgets as revenue wanes.
The ad tech world is committed to diving deep on topics related to the industry. But the swell of conversation has often stalled when shifting the conversation to diversity and acknowledging the industry’s lack thereof.
As consumers adjusted to life under lockdown their shopping behavior changed dramatically alongside it. We caught up with Shaun Brown, SVP – Managing Director and Shopper Marketing Discipline Lead at Momentum Worldwide to learn about the changes.
With the sudden upswing in digital demand and the almost overnight disappearance of physical interactions – it’s become clear how someone who cannot leave their home is forced to rely on digital channels, and how frustrating it is for them if those digital channels are not optimized for accessibility.
Luxury brands must pivot to ecommerce and use an innovative video brand and performance strategy to tap into pent-up demand.