In a recent sit down with AW360, Ran shared his thoughts on best DOOH practices to implement, how advertisers, marketers, and ad buyers can keep a pulse on this changing industry impacted by the pandemic and what opportunities remain to be seen or prove beneficial for sustained success.
Dynamics and expectations are changing every day, and it will be a while before we can say with some certainty which actions, campaigns, and messaging were effective – and which were futile.
The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do.
Although convenience was at the core of Amazon’s Go Grocery offering, the technology that enables this contact-free shopping experience could set a precedent for what the future of shopping looks like.
This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.
Though going into hibernation might seem like the path of least resistance, for those working in brand experience, it’s important to not lose faith and instead use this time wisely. We are an industry that prides itself on creativity and problem-solving after all.
As cultural hubs have been especially impacted by the COVID-19 pandemic, digital venues that replicate their real-world counterparts offer a great way to continue connecting with communities online.
Consumer habits have changed more rapidly over the last couple of months than perhaps ever before. We’re living in a new world, and we’ve changed the ways in which we work, socialize, buy stuff, eat, and of course… drink. And when it comes to drinking, we’re hitting the booze a little more than before.
As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
Today, while shoppers around the world are on lockdown, malls stand shuttered, parking lots sit empty, employees have been furloughed or laid off, and retailers are struggling to figure out what comes next.