With people leaving their homes less, the data is showing that the additional time people have for digital is being spent with video subscription services and self-service digital experiences.
Martin Collett, Programme Director at Channel 4 News, and Jon Snow, Presenter at Channel 4 News, shared their journey to Zoom and how the platform enables them to deliver a professional newscast during this challenging time.
A COVID-19 recession is officially here, and the recovery could take a long time. As marketers strive to carve the right path and re-establish a presence, market research can provide the information they need to get it right.
Half of Americans are trying to buy more from local and small businesses during Covid-19.
When your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it.
There is no crystal ball showing us what’s coming next for the COVID-19 crisis. The questions for brands and businesses become: as we begin to open again, who will come? Is our audience the same or has it changed?
While we are far from done with this pandemic, companies across industries need actionable plans to adjust to long-term changes. In this regard, the need for real-time data and predictive marketing has never been greater.
With protest movements, a pandemic, and privacy regulations like CCPA kicking into effect – there’s never been a more urgent time to invest in (and defend) brand marketing.
No brand’s 2020 marketing plans included “create pandemic and recovery back-up strategies.” The “Great Disrupter,” aka COVID-19, derailed every well-crafted strategy and innovative idea.
The famous and much-loved British festival season should be in full swing by now but let’s not be completely negative. As an industry known for its energy and enthusiasm, we have no choice but to look forward and start exploring where we can go next.