Brands will forge their independent path by selecting the right technology and services from the open ecosystem. But the quality of the technology is only one factor they must consider in their selection process.
Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.
Uber and Lyft saw a sudden drop in ridership at all hours when the world hunkered down to shelter in place. Now, as communities gradually reopen, many people wonder about the future of the rideshare economy.
COVID-19 has changed the world we live in. Businesses worldwide are struggling to stay afloat, as lockdown orders are reducing consumption, keeping people at home, and leaving many unemployed. Ad agencies are along for the bumpy ride, and here is why.
Now that we are (hopefully) nearing the start of the recovery, it’s time to take a deep breath and a close look at your pre-pandemic digital strategy.
The right approach to production will drive safety, exploit technology, and leverage the power of post-production.
Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.
COVID-19 has shaken up the business landscape, and the impact fast-tracked the process of moving to a digital era overnight. The rise of a contact-free economy triggered an unprecedented wave of super digitalization and digital transformation.
In recent months the world became a lot smaller as, all of a sudden, we were met with a very real, and shared experience.