Tag: #COVID-19

Reaching Customers in a Complex Pandemic Era

Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.

Ways COVID-19 Transformed The World

COVID-19 has shaken up the business landscape, and the impact fast-tracked the process of moving to a digital era overnight. The rise of a contact-free economy triggered an unprecedented wave of super digitalization and digital transformation.