Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.
If you are one of those who have been impacted and have seen their world stay firmly fixed in place here is your solution: 11 tips for working from home.
As travel restrictions begin to lift, we’ve been talking to marketers from brands including Virgin Atlantic, Eurotunnel, and National Express about how they’ve navigated and harnessed change in the face of adversity – sensitively and creatively.
We cannot let the effects of this pandemic reverse the gains that have been made or indeed knock us off course with our desire to urgently address the need to build a more diverse workforce.
Data is at the heart of the COVID-19 crisis, from its management to its resolution. It’s important to recognize that the data in question can be highly personal and sensitive.
Natalie Cramp, CEO of data science company Profusion discusses how retailers can use data to determine if and how consumer behaviour has changed after lockdowns.
Turns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to “flatten the curve” and save lives.
Vaughan Edmonds at global brand experience agency Sense explores the differences in attitude towards COVID-19 in different groups and the importance of brands responding in the right way.
What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.