Now that we are (hopefully) nearing the start of the recovery, it’s time to take a deep breath and a close look at your pre-pandemic digital strategy.
The right approach to production will drive safety, exploit technology, and leverage the power of post-production.
Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.
COVID-19 has shaken up the business landscape, and the impact fast-tracked the process of moving to a digital era overnight. The rise of a contact-free economy triggered an unprecedented wave of super digitalization and digital transformation.
In recent months the world became a lot smaller as, all of a sudden, we were met with a very real, and shared experience.
Today’s business evolves at breakneck speed and your digital strategy needs to as well – from new technology, changing consumer preferences, changes in leadership or direction, canceled events, lackluster performance, or most recently, a global crisis.
Any digital transformation initiatives that were in place in January were undoubtedly put on the back burner thanks to Covid-19 lockdowns around the world. While some companies may resume their digital transformation initiatives as they go back to the office, others will be forced to take a different approach.
Millions of people are now moving around again. With states empowered to implement their own orders, there are unique challenges for each city and market.
Businesses are looking ahead, adapting to the changes in economic and customer behavior, and innovating their marketing strategies in the face of current challenges.