Tomorrow marks the start of Advertising Week APAC and all is in readiness for the region’s biggest media, marketing and advertising conference. Here are five themes to keep your eyes on this year.
With over 80 sessions and more than 200 speakers across five stages Advertising Week APAC can be daunting. Here’s AW360’s guide to some of the big themes and speakers at this year’s festival.
1# Global Keynotes
The Global Keynote Stage will be the place to catch Advertising Week APAC’s heaviest hitters. With a wealth of global luminaries jetting in for the conference, this is your chance to learn from the industry’s best and brightest. Don’t miss two of the industry’s most influential marketers – Facebook CMO Antonio Lucio and The Trade Desk’s CMO Susan Vobejda – as well as legendary adman Chuck Porter, Google’s creative director at Unskippable Labs, Noël Paasch and Australian marketing’s rabble rouser Mark Ritson.
#2 Tech Stars
The cream of the crop of technically savvy operators will be in town to enlighten Advertising Week APAC about the latest advances and cutting edge developments. Hear from Snap Inc’s ANZ General Manager Kathryn Carter, ThinkTV’s CEO Kim Portrate, IAB Australia CEO Gai Le Roy and Outbrain’s Managing Director APAC, Andrew Burke among a host of others.
#3 Story Crafters
They’re the raconteurs of the advertising industry, with a unique spin on the stories that drive creative and marketing endeavours. Don’t miss Instagram’s Product Marketing Director Susan Rose, McCann’s Regional Strategy Director APAC, Richard McCabe, Verizon Media’s Head of RYOT Studio Mark Melling, and scores of others as they weave a spellbinding narrative at Advertising Week.
#4 Intelligent Conversations
This stream brings a diverse cast of luminaries together to enlighten guests on the relevant conversations the industry needs to have. Learn How not to F*ck Up a Merger, How data is the foundation of a successful modern marketing strategy and why you should Go Big or Go Home. One thing’s for sure, you’ll walk away from these sessions with real tips to help do you jobs better.
#5 Impact Makers
Last but not least, the emotional punch of Advertising Week is delivered via the Impact Makers. It’s a chance to engage with the big issues, from a panel discussing the very real challenge of Mental Health in Adland, to The Evolution of Gender, The 2024 Agency and Things I Wish I knew.
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