Two Oregon-based media production companies and their owner have agreed to settle Federal Trade Commission charges that they deceptively pitched “exclusive” advertising placements to small businesses and misled them about when the ads would be printed and distributed.
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B2B Companies Face Purpose Paradox
B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives.
Channel Bakers, an Agency Focused on Amazon Advertising, Expands in Orange County
Global advertising and marketing agency Channel Bakers has expanded its headquarters to 14,552 square feet to accommodate the growth of its account service, marketing, and creative services teams in the East Hills office park in Anaheim Hills, announced Joshua Kreitzer, founder, and CEO.
Undress to Impress: Build Trust, Not Smoke Screens
Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.
How Retail CMOs Aren’t Meeting Their Highest Marketing Priorities
Over two-thirds of retailers think they aren’t meeting the demands of hyper-adoptive consumers, according to a new report from retail tech company Bluecore and Forrester Consulting, “Align Technology, Data And Your Organization To Deliver Consumer Value.”
Hyundai CMO Angela Zepeda: ‘I Want People To Buy Us Because They Love Us’
Hyundai’s CMO, Angela Zepeda, is an industry veteran that radiates pure candidness and positivity as she discussed marketing challenges and rewards in an increasingly complex consumer landscape.
Twitter’s Revenue Exceeds Billion-Dollar Mark For The First Time
Twitter’s earnings report shows its revenue surpassed the billion-dollar mark for the first time, eMarketer finds that half of the companies use LinkedIn for marketing and Snapchat developer platform-backed app Hoop receives 2.5 million downloads within a week.
How Communication Can Solve Five Key Digital Marketing Challenges
“Welcome. Your mission is to find the key to freedom. The only way out is to work together. The door is locked and the clock is ticking. Good luck.”
Uncommon Thinking: Gwyneth Paltrow, CEO, Goop
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.
Turning Their Sports Fans Into Your Brand Champions
By taking a more consistent approach to long-term activation—namely, by leveraging digitally-enabled experiences that heighten the sense of overall shared experience with the sports fan—brands can turn an isolated engagement into an ongoing relationship with a potential new customer.