This year, the Super Bowl LIV, airing February 2, sold all its in-game ad inventory early for the first time in five years, with pricing for units topping out at $5.6 million per 30-second spot.
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Marketing Stories To Read This Week
We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening so far the week of January 27th.
The Rest of the World Has Finally Caught up With Data Privacy Day
Monday, January 28 marks the 13th celebration of Data Privacy Day in the U.S., and for the first time in the history of the holiday, it feels like a genuine celebration of data privacy; not just an attempt to bring attention to the issue.
In-House Agencies and Big Ideas
What do Allstate, Progressive, Hershey, E*Trade, and Clorox all have in common? They all have significant in-house agencies (IHA’s) that work in close collaboration with external agencies to meet their marketing needs.
Advertising 2020: Truth, Change and Creative Storytelling
Confronted with rapid change fuelled by data and technology, and the vanishing absence of truth caused by political leaders, the industry must do what it does best – creative storytelling.
Delta’s ‘Parallel Reality’ Experiment Could Change the Face of Marketing
Buzz surrounding personalization was ever-present at CES 2020 in Las Vegas this January, spanning health and wellness and home tech to entertainment and marketing.
Making the Case for Native Advertising
Native ads can spark interest and lead consumers down a rabbit hole of information, but they can also make consumers wary that they’re spam. And we can all agree there’s nothing worse than clickbait that brings you to a site you didn’t want to go to. So, what’s the case for native advertising?
How Brands Can Make Sense of the Trends Shaping 2020
If there’s one word that sums up the past decade it’s speed. The tech-enabled way we develop, launch, order and consume products and services seems ever faster and more manic.
4 Ways to Manage Your Brand’s Social Media During the Election Season
No matter what you’re hoping for in the 2020 election, social media will continue to have a profound impact on the next national election cycle. The upcoming barrage of content, ads, and controversy will most likely affect brand marketing on social media, even if your brand doesn’t have a political stance.
Going Off Script With SeatGeek
Ian Borthwick shares SeatGeek’s approach to positioning its brand on audio, and some pointers on where to begin when thinking about how your brand should sound.