Greater authenticity, more ethical experiences, China as a social media superpower: just a few of our global predictions for the year ahead.
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A Smarter Packaging Revamp: Listening to Consumers Before you Lose Them
Marketers know that refreshing product packaging is a smart way to give their brands a facelift.
In-Housing in 2020 – Why We Need to Embrace the Change
Consultancies are increasingly making recommendations for what clients can and cannot handle in-house, often by advising which technology stacks they need to invest in, to best handle these newly in-housed responsibilities.
The 5 Essential Strategies that Bring Online Viral Sensations to Life
From the #10YearChallenge and Beyoncé’s #BeforeILetGoChallenge to the #BottleCapChallenge, viral sensations have resonated with hundreds of millions of social media users. The good news for brands is that they can capitalize on the excitement by bringing them to life.
Is There an Expiry Date to the Seasonal Ads Scene?
Every year we see the same retail brands contending through TV to win Christmas. Creatively different ads fill television screens across British households, officially kicking off the festive period.
Effective Research Can Help Your Business Create Better Ads
Before developing the parameters of your copy test, the best course of action is to first determine if testing will in fact be useful. In some cases, testing isn’t the right path.
Forget Fast Fashion, Let’s Go Back to Basics
It’s no secret that the fashion industry – amidst its glitz and glamour – has a dark and dirty underbelly. It’s an industry that can cause more harm than good if not managed correctly.
An Economic Downturn May Make Us Reassess Everything In 2020
We should leverage the urgency of current economic indicators to create new models of measurement that will hold us in good stead through both growth and contraction.
What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings
We ran an analysis of the ad creative (in podcasts, streaming audio and radio) that flowed through the Veritonic Audio Intelligence Platform over the course of the year to find out.
5 Ways To Tell and Sell Your Analytics Story
There are countless ways to deliver the results of your analysis; some methods are more likely than others to resonate and promote action. The five tips below outline fundamental pieces that will help you present your analysis in a way that naturally invokes action from your audience.