Investing in stocks, I recently found out, is hard. The silver lining to my failed day trading career is that I realized there are some striking overlaps between investing and brand strategy.
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Over 50 Percent Of UK Customers Find Banking Digital Experiences Lacking
New research reveals consumer dissatisfaction and the key areas of digital transformation banks need to bank on to deliver on customer needs.
The European Super League – More Than Just An Own Goal. A Marketing Strategy Disaster.
It’s not often a news story unites so many diverse figures and groups across society. But from Boris Johnson, Jeremy Corbyn and Prince William to football pundits, ex-players, current managers and rival football fans across the land, the world spoke up together this week against the newly proposed European Super League.
No Consent Doesn’t Mean No Conversion
Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie/IDFA reality, especially after Google’s recent unsurprising “bombshell.”
What Will Creating A Company’s Culture Mean in 2021?
Nurturing and sustaining culture and its values are important for any leadership team, but 2021 will be a uniquely critical time to support employees, as the definition of “company culture” continues to shift.
SIMI Winery’s New Brand Campaign From VB+P Tells The Epic Tale Of Wine Pioneer Isabelle Simi
SIMI Winery’s “Goodness from Grit” brand campaign created by Venables Bell + Partners tells the inspiring, untold story of the winery’s most fearless leader, Isabelle Simi.
The Pop-Up Biz: The Power of Live Video with Amanda Patterson, The Call List
Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience.
Transforming Organizations for the Modern Day Ad Exec
From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed.
Lessons from President Biden: The Ultimate Legacy Brand
Athletes, musicians, influencers, even business people of different stripes have curated their images in such ways that their successes can be viewed through the lens of successful marketing.
7 Video Marketing Stats Every Marketer Needs to Know in 2021
In this piece, we’ll take a look at some of the latest statistics on video marketing for 2021. By the end, you’ll hopefully see all that video can do for your business.