Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode:
- How live video shopping gives loyal and new brand customers a voice and a chance to interact with brand founders and ambassadors
- The power of turning influencers and experts into sales associates
- Closing the “FOMO” gap for consumers who don’t live in prime retail markets
- How live video shopping helps customers become experts, who then share their knowledge with others
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