The Pop-Up Biz: The Art and Hustle of Boutique Fitness

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Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space which began with pop-up classes in retail, studio and office settings. A self proclaimed hustler with an A list of private clients, we talk about her ascenture into physical studios, live-streaming and on-demand programming, including;
  • Incorporating fashion activewear, healthy food and beverage and other brands into retail and pop-up sales events
  • Taking Elements Fitness on the road to upscale hotel, spa and other venues
  • Developing an in-studio video platform with Intelivideo to stream barre, dance and fitness classes to clients worldwide

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