The holidays are just around the corner and for many small or midsized businesses (SMBs) that means the potential for big sales.
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The Ultimate Holiday Marketing Checklist for Small Business Retailers
Taking advantage of the biggest shopping season of the year requires a careful blend of planning, executing, and financing strategies.
Why Brand Marketers Should Take Cues From Fashion’s "Drop Culture"
Upshot’s Liz Aviles discusses the myriad ways brand marketers can (and should) benefit from emulating “drop culture” – one of the fashion industry’s most successful modern tactics.
Rethink the Value of a Customer’s Email Address
Email is a valuable channel for building direct relationships with consumers to reach them with relevant experiences in the inbox and across channels. Marketers looking to drive personalization in ways that have a direct and long-term impact on their company’s bottom line should rethink the value of a customer’s email address.
From Evolution to Revolution: The REAL Role of A Rebrand
Let’s face it. Times change, consumers change and sometimes brands need to change to still be meaningful, no matter how iconic they are. However, there are certain times when a rebrand is absolutely imperative.
Colleges Scramble for Students with Out of Home Ads
Intense competition for enrollment – classroom and online – is aimed at two core audiences: teens and their parents. College marketers are using out of home (OOH) ads to reach both.
5 Ways Brands Can Make Election Day the Super Bowl of Democracy
For the health of our democracy, we need businesses to step up and help get more people to the polls.
You Don’t Have to be Matey to be Human
Tone of voice isn’t a binary choice, says Neil Taylor of language consultancy Schwa.
AW360 Interview with FITCH on the Future of Legacy Retail
AW360 sits down with brand and retail consultancy FITCH’s strategy director Michelle Fenstermaker on viewing retail as an activity, not just a place, how to exploit the sweet spot between the physical and digital, and create a roadmap for the future of legacy retail.
How to Prepare for California Consumer Privacy Act (CCPA)
Like GDPR, CCPA aims to protect users’ personal data by regulating its collection and use. It’s not only California that aims to implement new U.S. data privacy laws — New York, Vermont, Maryland, Washington and multiple other states in the U.S. currently have or are deliberating data protection laws of their own.