Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?
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Merging Art And Science With Dara Treseder Of Carbon
During this episode of “Marketing Today,” I interview Dara Treseder, chief marketing officer at Carbon.
It’s the End of the Media Department. And it’s About Time.
The media ecosystem is more complex and fragmented than ever, and as we move into the future, traditional agencies must transform to survive.
AW360 Live Podcast: a4 on Political Digital Advertising
The current 2020 digital political prediction from numerous sources is currently sat around $3bn dollars, a figure expected to rise north of $5bn by the mid 2020’s. That’s according to Jordan Lieberman, Vice President of Sales at a4.
10 Commandments for Brands in Gaming & Esports
For brand marketers to engage gamers, it’s critical to first understand its unique culture, community and sub-communities.
Consumers More Willing To Share Data In Return For Offers
As the world grows increasingly digital, companies need to evolve and focus on making consumers’ lives easier and more efficient. There needs to be added value.
Avoid the Surprise. Run a Premortem.
Can you predict the future? If you said yes, you’re delusional. If you said no, this article might help you manage the related risks and opportunities of a complex future project.
4 Steps to Finding Your Social Good – Episode 4: Connect
Host Chad Hickey, Founder and CEO of Lucky Forks, hosts this special live episode of The New Voice of the Employee podcast, recorded at Advertising Week New York 2019.
Discovery: The Power of Influence
Content, influence and the Zeitgeist of our time, could have been another name for the session exposed by Andoni Zarrabe and Luisa Montaño of Discovery Networks during Advertising Week New York, where the role of content in consumers’ purchasing decisions was our main concern.
Performance & Data Charge Forward to Disrupt TV
TV attribution is one of the hottest topics this year, and it certainly was at last week’s Advertising Week New York.