Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.
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Zero-Party Data: How To Leverage It And What To Avoid
Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days.
Great Minds: Karen Kaplan, Chairman & CEO at Hill Holliday
From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.
What’s the Future of Cannabis Marketing? Ask the Adult Beverage Industry
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another.
Supermarket Sweep: Building Your Presence on Emerging Digital Marketplaces
Over the past year, digital marketplaces have crammed years’ worth of growth into just weeks. And while Amazon remains the biggest ecommerce player, the rapid acceleration of online shopping has produced several winners, Walmart.com and Instacart among them.
Amazing Ways to Schedule Your Posts – 4 Simple Steps
Social media plays a very important role for businesses in almost every industry. It offers them several benefits from expanding their reach, to building a community and dozens of others. It gives you instant access to your customers and helps keep them engaged with your company.
What Is The Answer To The Ad Industry’s Identity Crisis?
Google’s recent announcement that it won’t support user-level identifiers in its ecosystem, is just the latest step in its plans to change how consumers are tracked online.
Great Minds: Marshall Chess, Record Producer (Part 2 of 2)
In Part Two of this special two-part episode of Great Minds, Marshall continues his story, including his time as founding president of Rolling Stones Records up to the role he played in the early days of hip-hop.
Giving Voice to the Audio Creator Community
The fact that the vast majority of audio content is not easily accessible or discoverable makes you wonder how much this has held audio back as a medium?
Humanising Experiences
Culture is what differentiates us from the other living creatures on earth. Learning how to communicate with others is a social process regardless of the channel.