Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you know that a 5% improvement in customer retention rates can result in a 25 to 95 percent increase in profits?
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Voice. Six Lessons Beyond the Hype. Lesson 4. Intent Over Context
We have arrived at our fourth out of six lessons about developing for voice. This is an important one, which also reflects on the previous learning about your architecture. Why is it important to put ‘intent’ over ‘context’?
Why Nike Gets Experience Right for Women
Nike embodies a customer-centric approach and is delivering the kind of customer experience consumers crave.
The Future of Commerce is Social
Mobile shopping, influencer marketing, and peer-to-peer eCommerce continue to converge at a new intersection — social commerce.
Marketing in the Digital Age: How to Close the Leadership Gap
Marketing has always been both a left-brain and right-brain discipline.
The Best and Worst Political Branding of the 2020 Democratic Primary Race
The presidential election season is upon us. But, we’re not here for the politics. We’re here for the branding.
It’s Not The Retainer; It’s The Relationship
“If we walk in our clients’ shoes and do good work, strong partnerships will follow.”
Voice. 6 Lessons Beyond the Hype. Lesson 3. Think About Your Architecture
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
The Impact of Artificial Intelligence in Advertising
Many people, consumers and marketers alike, may struggle with the concept of AI and how and if it is relevant.
Brand Meets Storytelling: How Marketers Can Embrace Creative Content
Over 80 percent of Gen Z is more likely to purchase from a company that creates relevant content.