Technology has allowed crowdsourcing to grow quickly with a variety of applications – logo creation, copy writing and fundraising to name a few.
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Ad Animation: Q&A with Magdalena Osinska, Director at Aardman
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.
Why You Shouldn’t Have a Single Source of Data Truth
Having multiple sources that measure results differently should be viewed (and utilized) as our biggest asset. And it’s time we capitalize on it.
How To Get More Out Of OOH Attribution
Location observation data can be leveraged by advertisers to anonymously determine the traffic patterns for audiences in the physical world and their visitation to specific locations.
Voice. 6 Lessons Beyond the Hype. Lesson 1. It’s Not Advertising
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
Easy Payments are Increasingly Vital to Good CX: Here’s Why
As organizations look to remain competitive in the ever-transforming business space, customer experience (CX) has come to the fore.
How the In-Housing Trend Affects Content
It’s becoming clear that there isn’t one cookie cutter approach to creative anymore.
There is No Brief Today
Has it happened to you that more and more campaigns arrive at your agency without any brief at all?
TechX Profile: BIOS
At Advertising Week Europe, AW360 speaks with BIOS, a neural interface company.
Q&A with Rehab, Amazon Change for Good Hackathon Winners at Cannes
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.