In this series we ask the tough questions of an expert in different fields of marketing to get behind the headlines and into the issues that matter. This week TRIBE’s Jules Lund gets grilled on influencer marketing.
Images
Let’s Get Real About Marketing And The Customer Journey
Q&A with Gene Foca, Chief Marketing Officer, Getty Images
Publishers Are Becoming Direct-to-Consumer Brands
Paywalls alone will not transform the environment; publishers need to think brand, product and revenue.
Experiential Storytelling in the Corporate Space
The proliferation of digital technology and content is proof that customer experiences have found their way from the desktop and mobile screen to physical environments.
Perspectives: Lindsay Stein, Editor, Campaign US
Lindsay discusses her work at Campaign US, how her successes path has moved so quickly, and about that changes she’s seen as a woman in the advertising industry.
Brand Strategy: Stop. Think. Act.
Why is it that companies are comfortable investing in comms, but only seem able to scrape together leftover budget to invest in defining the strategy of the brand itself?
Women Who Shaped Advertising: Kim Pick
Raised on an isolated island of just 70 people, Kim Pick’s career has taken her to Manhattan, London and helping women ‘Love the skin you’re in’.
From Pipeline to Platform, with Patti Girardi
This week, Valet Living Chief Marketing Officer Patti Girardi joins Vivaldi’s Agathe Blanchon-Ehrsam to discuss the impact its recent rebranding and platform model has had on the future of the company.
Why a Digital Maturity Framework Will Help Your Communications Now
It’ll help companies benchmark themselves against a goal and see how they compare to the industry.
Cultures Must Clash
You learn respect for storytelling, and the spaces between the words.