It’s not news to anyone in advertising that user-generated content (UGC) can be harnessed to develop effective ad creative.
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Advertisers, Do You Know Where Your Audiences Come From?
The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.
Great Minds: Phil Thomas, Chairman, Cannes Lions
Season 2 kicks off with a conversation with Cannes Lions Chairman Phil Thomas discussing the history of the festival, his time in the media industry, and how COVID has impacted the events industry on a global scale.
Why Data Maturity Is More Puzzling Than You Think
The pandemic has proved a major catalyst for boosting data capability, but one misconception is still holding back progress: the belief that data maturity follows a linear path.
Embracing the Change that a Changed World Demands
Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.
UK Supermarkets Must Stay Agile and Adaptable With Audio Advertising
The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.
Why the Nostalgia Social Media Trend Is One to Watch in 2021
During 2020 and 2021, we’ve seen nostalgia everywhere. It makes sense, right? There’s no better time to pine for the past and relive happy memories than when we’re stuck at home during lockdown. Nostalgia has made its way into every walk of life, from our wardrobes to our Instagram feeds.
How Chatbots Help Small Business Owners To Increase Conversion Rate
Customers are the lifeblood of every business. That is why it is important to put a modern strategy in place to keep them happy. In this modern-day and age, many businesses consider automating their processes and one of the aspects that they are focusing on is customer communication.
A Little More Conversation: Tamryn Kerr
With a 12-year career spanning agencies including BBH London, Joint London, Publicis London, Colenso BBDO, and TBWA Auckland, Tamryn shares her observations of Mental Health within the industry.
World of Tanks Appoints The Kite Factory as First UK Media Agency
Independent media agency The Kite Factory has picked up the media planning and buying contract for global video gaming publisher, Wargaming after a competitive pitch.