CES 2019 is ushering in a new trend largely absent from said recaps— the business models driving innovations today.
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A Conversation With Product Design Guru Brett Lovelady
The AW360 team sat down with the creative guru behind major 21st-century consumer tech like Bose Sleepbuds, Shinola electronic, Nike Fuelband and the Xbox 360 to talk through all things product design.
“I Love NY” . . . The Wackiest Sign Story of the Year
I’d say this twisted tale is hands-down winner for wackiest sign story of the year.
The Role Live Social Content Plays in the Gameday Experience for Fans
Behind the Scenes with the Philadelphia Eagles.
Gaming Events are a Proving Ground for Future Consumers
In one fell swoop, the role of gaming in society has evolved from a niche bedroom pastime to a multibillion dollar industry.
How Publishers and Platforms Need to Work Together In 2019
Platforms need to shift gears and focus on how to surface premium content, in a way that is more beneficial to publishers.
Why Photographs are Worth a Thousand Words, with Henry Phillips
AW360 sat down with Henry Phillips, Deputy Photography Editor at Gear Patrol, to discuss the finer points of Product Journalism.
Pizza Hut and RYOT Studio Launch “Hometown Heroes”
We are introducing “Hometown Heroes,” a special two-part video series on Yahoo Sports, the ultimate mobile fan experience, starring Tyler Lockett and Alvin Kamara.
For Travel Brands, It’s What You Know and Who You Know
Next to retail, it could be argued that travel is the hottest vertical during the holiday season.
How to Execute an Experimental Marketing Campaign in 10 Days
While ultra-tight deadlines are not ideal, in the experiential marketing business, they can happen.