In a digital-first world shouldn’t your digital experience be completely cohesive with your brand? I explored this recently in a webinar called For Tech’s Sake: Where Does Brand Sit In Tech Obsessed Digital Marketing and that led to an interesting conversation with Dom Boyd, MD of Insights and Offer at Kantar UK.
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What’s After Digital Transformation in Marketing? Scientific Transformation
Whether it’s farmers, stockbrokers, sports team executives, or pilots, people and things perform better when data, algorithms, and science guide them.
23red And Ministry Of Defense Launch ‘Respect The Range’ Film To Urge The Public To Stay Safe When Accessing Military Training Areas
Featuring the views of regular users of military training areas and soldiers, the hard-hitting film is part of Respect the Range, a public safety campaign to protect the public and soldiers, and limit disruption to military training.
What Do Consumers Actually Think Of Ads?
To align with new habits under lockdown, budgets have been shifted into more mobile-friendly digital media. Traditional channels have taken a hit. But consumers still value traditional ads, and brands would be unwise to assume they’ve become stale.
3 Tips to Get Creative with Ad Measurement
While “data-driven insights” has been a buzz term for years, it received heightened focus in 2020 amidst the pandemic and as companies began to measure customer sentiment more frequently.
AWMoms: Autism Awareness Month – On To Plan C
Since my previous story for AWMoms last year, the pandemic brought us to “Plan C”. (Spoiler alert- it hasn’t been horrible.)
14 Words To Take Out Of Your VC Pitch Deck
With all the pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds.
How Marketers Can Strategize Around Active vs. Passive Intent Users Post-Cookie
While the pandemic undoubtedly did a great deal of damage, many categories are starting to see an uptick in digital ad spend and user acquisition and cost per click rates are starting to slowly rise again.
Makita Takes to the Road to Deliver a Truly, Hands-On Cordless Product Experience
A fleet of custom promotional trucks allows dealers and end-users nationwide to demo the world’s largest line of 18V lithium-ion cordless power tools first hand.
Perspectives: Dr. Logan Levkoff, Sexuality Expert
Join Katie and relationship sexuality expert Dr Logan Levkoff as they discuss sex, pleasure, self-care and staying sane and happy during these crazy times.