The paid media landscape is a minefield, with ad fraud issues plaguing a less-than-transparent marketplace, and big brands going so far as halting spend to get some clarity.
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‘Ketch Up’ With the WienerFleet!
Hot diggity dog! Last summer, the Oscar Mayer Wienermobile hit the road to ‘meat and greet’ with fans across the country, all of which relished the chance to hang out with the 27-foot-long frankfurter. But did you know that there was more than one Wienermobile out and about?
The Legend of Jean LaFoote
Ahoy, 360 readers! You know all about Horatio Magellen Crunch, AKA Cap’n Crunch, and his adventures across the Milk Sea in the S.S. Guppy but what about his greatest nemesis, the pirate Jean LaFoote?
How Can Brands and Agencies Redefine Female Representation in Brand Mascots?
Female brand mascots have been getting stuck with the short end of the advertising stick longer than you may realize.
7 Dino-Mite Facts You Might Not Know About Dino, the Sinclair Dinosaur
If you’ve ever pulled up to a Sinclair gas station, chances are you’ve spotted a friendly green dinosaur on the brand’s logo.
Rolling the Digital into the Entire Creative Narrative
Keith Reinhard, representing DDB, asks if advertisers are sacrificing creativity for the excitement of “new digital” enterprises.
Welcome to the Mobile Revolution – Putting Mobile First
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.
Resistance Is Futile: The Rise of the Chatbot
The proliferation of virtual assistants such as the Google Home and Amazon Alexa devices have made chatbots one of the recent, vogue marketing trends.
5 Gender Equality Myth Busters
Karla Berman, Head of CPG at Google, starts off her talk at Advertising Week LATAM with a humorous tone to the overwhelming gender issues in the workforce.
Is the Campaign Dead?
There’s that popular saying that to know where you are going, you must know where you’ve been. That’s exactly what Gail Heimann, President of Weber Shandwick educates us on in her session.