If you’re a die-hard fan of the Planters icon Mr. Peanut, you might just be a member of the Peanut Pals.
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Who Was the Coca-Cola Sprite Boy?
If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of their most famous soft drinks, Sprite.
DigitasLBi Predictions: How to Meet Consumer Needs in 2018 and Beyond
It’s that’s time of year again. The time when industry pundits everywhere try to put their finger on what will make headlines in the year to come.
6 Holiday Marketing Tips and Ideas for Small Businesses
This time of year, there are holiday marketing campaigns everywhere.
Elmer, Buckets, Doc, and More: Meet the Keebler Elves!
We’ve shared magical facts you might not have known about Ernie Keebler and taken 360 readers on a tour of the Keebler Hollow Tree. Now, we’re sharing more about the elves themselves and their distinctive personalities.
Gimme That ‘Za: The Wacky World of Pizza Mascots
Few meals were as beloved in the 1980s and 1990s as the round wheel of sauce, cheese, meats, and veggies that ruled over any other dinner option for kids or adults: I’m talking about pizza!
Creating Effective and Lasting Partnerships by Being Human
Agencies are in the service business. One of us is a client and the other is a provider. And while we all strive for the “kumbaya moment,” where we stand on a stage in an embrace to accept an award, this type of relationship does not develop overnight
The Third Way: Nurturing the Core of a Struggling Brand
What would you do if your brand was struggling and in obvious decline? Clearly, innovation is the key. But how can you innovate to revive the brand and restart growth?
Who is Little Debbie?
In 1960, the McKees came up with a new brand of snack cakes and tried to think of a catchy name for them. Nothing felt right until they came across a photo of their four-year-old granddaughter Debbie wearing a cowgirl hat.
AW Throwback: Charmin’s Mr. Whipple
“Please don’t squeeze the Charmin!” Well before the creation of their current animated bear mascots,…