Makers, small batch manufacturing, and slow fashion are stronger and more popular than ever, but there are still major blows inflicted from the fast fashion machine.
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10 Brand Mascots We’d Dress Up As For Halloween
If you’re still on the hunt for the perfect costume to wear to the agency Halloween party this year, you’ve come to the right place. Why not go as a beloved brand mascot?
Why Micro-Influencers Pack a Macro Punch for Brands
From straight-talking foodie bloggers to bubbly cosmetic vloggers, influencer marketing is booming.
The Agency of the Future
Algorithmic automation is changing people’s roles, but the realities of consumer wants and desires mean that now more than ever, there is a pressing need for the wondrous chaos of human creativity.
Breakfast Breakthrough: How Eggo Made a Major Comeback in Stranger Things
In 2016, a young girl called Eleven wandered into a grocery store and openly shoplifted four boxes of Kellogg’s Eggo waffles.
The Impact of Live Social Content on Sports Marketing
With platforms and content strategies rapidly evolving, traditional media no longer holds the same relevance as it once did for sports fans.
Design Evolution: Geoffrey the Giraffe of Toys“R”Us
It’s a safe bet to say that all of us are Toys”R”Us kids, thanks to Charles P. Lazarus who founded the iconic company in June 1957.
Beyond the Blue Bar: The State of Location-Based Marketing for Advertisers
One data-driven moment at a time, this is how you win in the location-data space … you don’t need a blue bar to tell you that.
US Government Turns to Digital Billboards
Government’s reliance on digital billboards reflects the evolution of media.
Meet the Serta Counting Sheep
In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.